Eduardo Sirotsky Melzer, who goes by Duda Melzer, is a Brazilian businessman. He is the Chairman of the Board and President of RBS Group which is one of Brazil’s largest media companies. He oversees the company’s operations which includes delivering content through their television and radio stations, newspapers, and internet websites. RBS Group was established in 1957 by Mauricio Sirotsky Sobrhinho. Duda’s grandfather. Duda Melzer is also the Chairman of Digital e.Bricks, a company he established that invests in digital companies in both Brazil and the US.
Duda Melzer has lived in both Brazil and the United States. He holds a Business Administration degree that he earned at the Pontifical Catholic University of Rio Grande Do Sul. After working for a few years in Brazil he traveled to the US and attended Harvard Business school which is where he earned his MBA. He stayed in the US after his graduation and in 2002 became a Senior Financial Analyst for Delphi Corporation. He also ran another company called BoxTop Media as their Director-General before returning to Brazil in order to join RBS Group in 2004. When Duda first joined RBS Group he was their Director General for the National Market. He gradually worked his way up in the company until he was named CEO in 2012 and added the title of Chairman in 2016. Check out Valor to know more.
Due to his success in business, Duda Melzer has become a fixture as a speaker at forums on conferences in Brazil and internationally. He is also a member of the National Council for Self-Regulatory Advertising as well as a sitting on the Executive Board of Standards. He was won a number of awards during his career including the Caboré Prize in 2006 and the Coletiva.Net Award in 2011 in the category of Communications Management.
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