When Nathaniel Ru is looking for a new spot to open a Sweetgreen restaurant he does something that no other businessman in the fast food industry is doing. He takes time to meet with farmers in the area because he has a need for fresh fruit and produce for his Sweetgreen restaurants.
When adult customers hear about this they are instantly intrigued by the great lengths that Nathaniel Ru is willing to go in order to bring about a change in the fast food industry. This is how Ru enticed middle-aged customers.
It is very obvious that Nathaniel Ru is coming to terms with his role as a pioneer in the fast-food industry. He’s changing things for the better, and it appears that his strategy of reaching out to so many people through so many different methods is his key to success. Read more: Nathaniel Ru Blazes a Trail in The Height Food Industry | Affiliate Dork
Apple iPhone and iPad users that go to the app store will find the Sweetgreen app. It has been stated by Nathaniel that he wanted the app to give users the same type of experience that customers would receive if they were physically going to the restaurant to make an order.
He believes that this type of app technology will lure the millennial crowd to this. He knows that there are tons of other options for people to consider when it comes to eating out, but the convenience of being able to order through an app is not something that all of his competition does.
This was a strategy that Nathaniel Ru used to get ahead of the curve and give himself a great amount of leverage against the competition.
Another strategy that he utilized was the creation of the Sweetgreen Music Festival. This has become another thing that has gotten the attention of a millennial crowd. This is the focal group that Nathaniel Ru has put a lot of time into because he knows that these are the people that are going to spread the word faster.
Anyone that is learning about something new is typically going to go to the Internet to get reviews or see the latest comments about certain companies.
Nathaniel Ru picked up on this, and that is the reason that he has been considering techniques that would lure a young crowd. He wanted to make sure that the young generation of social media users would have full access to the Sweetgreen concept.