Diversify Your Marketing Outlets, Says Krishen Iyer

Krishen Iyer is the founder of Managed Benefits Services, a California-based marketing firm. The company maintains its headquarters in Carlsbad. They serve their clients in the dental insurance and health insurance industries. Krishen has the experience and is an expert, and he provides his in-depth consulting services and lead generation services. He advises his clients to identify what outlets are the most effective, and to plan their strategy accordingly for their particular products or services.


Krishen Iyer serves clients across the globe and also nearby his Carlsbad, California office. When clients take on the services of Managed Benefits Services for help with their professional digital advertising, Krishen Iyer frequently suggests that they consider digital marketing to be used along with analog advertising. He explains how, before the days of the world wide web, many businesses turned towards television and radio advertising. He goes on to explain that digital mode is the wave of the future, however analog marketing still will continue to play a role.


Companies rely on several sources to reach their customers. The memorable commercial or jingle on TV and on the radio continues to have its place. Some companies advertise with promotional products and offer freebies, but social media has played a big part in the change. Krishen Iyer believes that it is important for his clients to rely on more than one outlet to generate leads for their business.


Any consumer with a mobile device or a laptop can search for services, recipes, directions, and just about any question they need answered. The potential challenge of digital marketing is the capabilities of an iPhone or a tablet. The consumer has to keep up with the manufacturers who are constantly upgrading to new devices. Kreshen Iyer advises that it’s crucial for advertisers to stay ahead of this challenge.

End Citizens United Must Now Play The Long Game For Campaign Finance Reform

Just two years ago there was considerable optimism among supporters of campaign finance reform. Opportunity was looming. All indications were that Hillary Clinton would be elected President of the United States. That meant a chance for at least one Supreme Court pick. Clinton would certainly select a Justice that would be willing to revisit the infamous 2010 ruling known as Citizens United.

Fast forward to today and the situation could not have turned out worse. Donald Trump has been able to place two quick ultra-conservatives on the High Court. Any chance this new right-leaning body will take a dim view of Citizens United is all but dead. Read more about End Citizens United at politifact.com

That means a group known as End Citizens United must look elsewhere than the Supreme Court if it wants to enact large-scale campaign finance reform for the U.S. election process. End Citizens United is a political action committee formed in 2015 with the sole purpose of ridding our nation of one of the worst Supreme Court rulings in history.

But there is more than one way to skin a cat. End Citizens United is determined to work harder than ever to get big money, dark money and the corrupting influence of special interest campaign cash out of the American election process. If it can’t expect more favorable justices placed on the Supreme Court, it can start electing more candidates to political office who support deep and meaningful campaign finance reform.

End Citizens United backers knows they must win hundreds of races across the country from the local level to national level. That means backing progressive candidates who abhor the current system so favored by far-right Republicans. Just flipping the U.S. House from Republican control to Democrat control can go a long way toward a future where millionaires and billionaires can no longer buy public offices with unlimited amounts of cash.

End Citizens united realizes that is is now playing the long game — but that’s nothing new in America. Other movements, such as the fight for civil rights the battle for gay marriage were decades in the making — but achieved victory in the end.

Visit: https://www.facebook.com/EndCitizensUnitedPAC